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~person:"Garber, Lawrence L."
~subject:"Beziehungsmarketing"
~subject:"Verpackung"
~type_genre:"Aufsatz im Buch"
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The mediating effect of the appearance of nondurable consumer goods and their packaging on consumer behavior
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Product experience
,
(pp. 581-602)
.
2008
Persistent link: https://www.econbiz.de/10003724715
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