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~person:"Gardberg, Naomi A."
~person:"Swoboda, Bernhard"
~subject:"United States"
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Corporate reputation
23
Firmenimage
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Brand management
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Gardberg, Naomi A.
Swoboda, Bernhard
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Pollock, Timothy G.
4
Ruzic, Dimitrije
4
Durand, Rodolphe
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Ang, Tyson
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Business & society
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Journal of international marketing
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
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1
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
3
Who boycotts whom? : marginalization, company knowledge, and strategic issues
Gardberg, Naomi A.
;
Newburry, William
- In:
Business & society
52
(
2013
)
2
,
pp. 318-357
Persistent link: https://www.econbiz.de/10009769232
Saved in:
4
How do individuals construct corporate reputations? : examining the effects of stakeholder status and firm strategy on cognitive elaboration and schema complexity about firm perfor...
Gardberg, Naomi A.
-
2001
Persistent link: https://www.econbiz.de/10010506209
Saved in:
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