//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gardner, David M."
~person:"Subramaniam, Chandrasekar"
~subject:"Vereinigte Staaten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gardner, David M."
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
Verbraucher
5
Business Administration
2
Marktforschung
2
Advertising
1
Beziehungsmarketing
1
Energiewirtschaft
1
Internet
1
Management
1
Marketing
1
Mobile Marketing
1
Mobile marketing
1
Nahrung
1
Preis
1
Qualität
1
Relationship marketing
1
USA
1
United States
1
Verbraucherschutz
1
Verpackung
1
Werbung
1
Werbungsgesinnung
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Article
3
Language
All
Undetermined
3
Author
All
Gardner, David M.
Subramaniam, Chandrasekar
Wilkie, William L.
1
Published in...
All
Journal of marketing
2
Business horizons
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
Saved in:
2
The package, legislation, and the shopper : customer behavior should determine regulations
Gardner, David M.
- In:
Business horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10002398521
Saved in:
3
The role of marketing research in public policy decision making
Wilkie, William L.
;
Gardner, David M.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003001587
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->