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~person:"Garella, Paolo G."
~person:"Renault, Régis"
~subject:"Duopol"
~type_genre:"Arbeitspapier"
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Duopol
Comparative advertising
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Vergleichende Werbung
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2001-2005
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Advertising effects
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Asymmetric information
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Duopoly
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Markenimage
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Pharmaceuticals
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Signalling
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USA
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advertising targets
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analgesics
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comparative advertising
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Arbeitspapier
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Garella, Paolo G.
Renault, Régis
Barigozzi, Francesca
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Peitz, Martin
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Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
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ECONIS (ZBW)
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With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
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contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003784277
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