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~person:"Garito, Marco"
~person:"Schmitt, Bernd"
~type_genre:"Book section"
~type_genre:"Universitätsschrift"
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Garito, Marco
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E-marketing ; Vol. 3
1
Handbook of research on mobile marketing management
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
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2
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
-
2012
Persistent link: https://www.econbiz.de/10009575988
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3
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
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4
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
5
Customer Experience Management
Schmitt, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 697-711)
.
2009
Persistent link: https://www.econbiz.de/10003766156
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