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~person:"Garrett, Tony C."
~subject:"Firmenimage"
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International marketing review
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
2
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu
;
Kim, Kyung Hoon
;
Garrett, Tony C.
;
Jung, Heonsoo
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
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