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~person:"Garry, Tony"
~person:"Morandin, Gabriele"
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Search: subject_exact:"Loyalität von Kunden"
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Scandinavian journal of management
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The business of gamification : a critical analysis
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ECONIS (ZBW)
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Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
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2
Brand community membership and the construction of meaning
Morandin, Gabriele
;
Bagozzi, Richard P.
;
Bergami, Massimo
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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