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~person:"Gartner, Johannes"
~person:"Möhlenbruch, Dirk"
~subject:"Kundenintegration"
~subject:"Vertriebsweg"
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Kundenintegration
Vertriebsweg
Social Web
11
Social web
11
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
3
Online-Marketing
3
Customer integration
2
Distribution channel
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Mobile Business
2
Mobile business
2
Retail trade
2
Social media
2
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand trust
1
Business start-up
1
Celebrity endorsement
1
Celebrity endorser credibility
1
Celebrity-Werbung
1
Channel choice
1
Community-based marketing
1
Confidence
1
Consumer behaviour
1
Deutschland
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Emotion
1
Entrepreneurial marketing
1
Entrepreneurship
1
Entrepreneurship approach
1
Event marketing
1
Event-Marketing
1
Germany
1
Handelsmarketing
1
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German
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Gartner, Johannes
Möhlenbruch, Dirk
Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Harrigan, Paul
7
Bilgram, Volker
6
Carlson, Jamie
5
Herstatt, Cornelius
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Shin, Hakseung
5
Albuquerque, Paulo
4
Bretschneider, Ulrich
4
Chatow, Udi
4
Cova, Bernard
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Krcmar, Helmut
4
Lu, Yaobin
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
3
Constantinides, Efthymios
3
Dahl, Darren W.
3
Fantapié Altobelli, Claudia
3
Karjaluoto, Heikki
3
Koller, Hans
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Paranque, Bernard
3
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Betriebswirtschaftliche Diskussionsbeiträge
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of business research : JBR
1
mTourism : mobile Dienste im Tourismus
1
Source
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ECONIS (ZBW)
4
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1
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
2
Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
Saved in:
3
Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
mTourism : mobile Dienste im Tourismus
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003976752
Saved in:
4
Einsatzmöglichkeiten von Web-2.0-Instrumenten im Multi-Channel-Marketing des Einzelhandels
Möhlenbruch, Dirk
;
Blunck, David Elias
;
Ritschel, Falk
-
2010
Persistent link: https://www.econbiz.de/10013432747
Saved in:
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