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~person:"Gartner, William C."
~person:"Scott, Noel"
~subject:"Advertising"
~subject:"Event marketing"
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Gartner, William C.
Scott, Noel
Fesenmaier, Daniel R.
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Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
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ECONIS (ZBW)
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1
Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
2
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
3
A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi
;
Walters, Gabby
;
Packer, Jan
;
Scott, Noel
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
8
,
pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
Saved in:
4
Tourist experience development : designed attributes, perceived experiences and customer value
Gao, Lihua
;
Scott, Noel
;
Ding, Peiyi
;
Cooper, Chris
- In:
Strategic marketing in tourism services
,
(pp. 215-230)
.
2012
Persistent link: https://www.econbiz.de/10009581733
Saved in:
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