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~person:"Garzone, Giuliana"
~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
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Öffentlichkeitsarbeit
Corporate reputation
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
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