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~person:"Gatzert, Nadine"
~subject:"Germany"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Germany
Pricing strategy
Bundling strategy
2
Lebensversicherung
2
Leistungsbündel
2
Life insurance
2
Preismanagement
2
Analysis of variance
1
Consumer behaviour
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Gatzert, Nadine
Bhargava, Hemant K.
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Cao, Qingning
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Chen, Ting
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Lay, Gunter
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Dominique-Ferreira, Sérgio
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Ettl, Markus
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
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How does price presentation influence consumer choice? : the case of life insurance products
Huber, Carin
;
Gatzert, Nadine
;
Schmeiser, Hato
- In:
The journal of risk and insurance : the journal of the …
82
(
2015
)
2
,
pp. 401-431
Persistent link: https://www.econbiz.de/10011392998
Saved in:
2
Price presentation and consumers' choice
Huber, Carin
;
Gatzert, Nadine
;
Schmeiser, Hato
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
101
(
2012
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10009526773
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