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~person:"Gaubinger, Kurt"
~subject:"New product development"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
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