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~person:"Gaudillière, Jean-Paul"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
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