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~person:"Gebühr, Lukas"
~person:"Meyer, Frederik"
~type_genre:"Graue Literatur"
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Gebühr, Lukas
Meyer, Frederik
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Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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