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~person:"Gebauer, Heiko"
~person:"Knackstedt, Ralf"
~type_genre:"Fallstudie"
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Bundling strategy
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Gebauer, Heiko
Knackstedt, Ralf
Heidling, Eckhard
6
Ahlert, Dieter
5
Kowalkowski, Christian
5
Kawohl, Julian
4
Meil, Pamela
4
Kes, Isabelle
3
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Biege, Sabine
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Bischopinck, Yvonne von
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Fleisch, Elgar
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Groß, Reinhold
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Kreutzer, Ralf T.
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Pier, Marcus
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Ryan, Damian
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Schwarz, Torsten
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Tavassoli, Nader T.
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Thomas, Oliver
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Witell, Lars
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Überall, Jürgen
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Abramovici, Marianne
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Abwireng-Obeng, Frederick
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Abílio, Ludmila Costhek
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Ahle, Elmar
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Journal of service management
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Chinese culture and management : IJCCM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
5
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1
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
Saved in:
2
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
3
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
4
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
5
The impact of Chinese culture on the service contribution in European manufacturing companies
Gebauer, Heiko
;
Pütz, Felix
;
Seite, Fabrice
; …
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10003865870
Saved in:
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