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~person:"Gedenk, Karen"
~subject:"Estimation"
~subject:"Markenführung"
~subject:"Retail trade"
~subject:"Unlauterer Wettbewerb"
~type_genre:"Aufsatz in Zeitschrift"
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Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10001481413
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