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~person:"Gegenmantel, Rolf"
~subject:"Theory"
~type_genre:"Graue Literatur"
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Gegenmantel, Rolf
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Arbeitspapier / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
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MITRIAS - Computergestütztes Kundenmanagement in der Konsumgüterindustrie
Gegenmantel, Rolf
;
Irmscher, Markus
;
Litzinger, Dieter
-
1994
Persistent link: https://www.econbiz.de/10000911146
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