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~person:"Geigenmüller, Anja"
~person:"Olbrich, Rainer"
~subject:"Store brand"
~type_genre:"Aufsatz im Buch"
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
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Sortimentsgestaltung durch Herstellermarken oder Handelsmarken : zu den betriebswirtschaftlichen Grenzen der Verbreitung von Handelsmarken
Olbrich, Rainer
;
Grewe, Gundula
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 325-348)
.
2006
Persistent link: https://www.econbiz.de/10003387660
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