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~person:"Geis, Gerold"
~person:"Köhler, Christian"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Erfolgsfaktor"
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Geis, Gerold
Köhler, Christian
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Gu, Jibao
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
2
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Market success through innovations
Geis, Gerold
;
Wildner, Raimund
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 5-21
Persistent link: https://www.econbiz.de/10003256504
Saved in:
2
Markterfolge durch Innovationen
Geis, Gerold
;
Wildner, Raimund
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
3
,
pp. 221-236
Persistent link: https://www.econbiz.de/10002129691
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