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~person:"Gendel-Guterman, Hanna"
~subject:"Marketing management"
~subject:"Tourismus"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
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