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~person:"Gensler, Sonja"
~subject:"Social web"
~subject:"Success factor"
~type_genre:"Aufsatz in Zeitschrift"
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Social web
Success factor
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Gensler, Sonja
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Völckner, Franziska
7
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Bilro, Ricardo Godinho
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Kumar, Vikas
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Melewar, T. C.
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Rahman, Zillur
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Rowley, Jennifer
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Vrontis, Demetris
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4
Bernritter, Stefan F.
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Bredikhina, Nataliya
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Carlson, Jamie
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Chan-Olmsted, Sylvia M.
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Chen, Huan
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Cheung, Man Lai
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Guzman, Francisco
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Haverila, Matti
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Ibrahim, Blend
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Johnen, Marius
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic commerce : IJEC
1
Journal of marketing
1
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ECONIS (ZBW)
4
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
2
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
3
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
4
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
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