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~person:"Georgi, Dominik"
~person:"Homburg, Christian"
~subject:"Kundenmanagement"
~type_genre:"Fallstudie"
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Kundenmanagement
Beziehungsmarketing
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Customer satisfaction
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Homburg, Christian
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Bruhn, Manfred
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Canning, Louise
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2005
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536820
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