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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"Pennemann, Karin"
~subject:"Schwellenländer"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Geringer, John Michael
Ghauri, Pervez N.
Pennemann, Karin
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
9
Minor, Michael
7
Ball, Donald A.
5
Keegan, Warren J.
5
Kotabe, Masaaki
5
Schaffmeister, Niklas
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Jain, Subhash C.
4
Jansson, Hans
4
Kara, Ali
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Zou, Shaoming
4
Aulakh, Preet S.
3
Bell, Sandra
3
Bello, Daniel C.
3
Boehe, Dirk Michael
3
Boso, Nathaniel
3
Coulter, Robin A.
3
Daniels, John Day
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Di Benedetto, C. Anthony
3
Douglas, Susan P.
3
Grudecka, Anna
3
Javalgi, Rajshekhar G.
3
Khan, Zaheer
3
Magnusson, Peter
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Mohammad Falahat
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
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Entrepreneurship in international marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing : ZFP ; journal of research and management
1
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
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ECONIS (ZBW)
13
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
5
Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
7
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
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