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~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~source:"econis"
~subject:"Markenführung"
~subject:"Suchmaschine"
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Markenführung
Suchmaschine
Internet marketing
22
Online-Marketing
22
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6
Social web
6
Advertising
4
Advertising effects
4
Mobile Business
4
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Gerstmeier, Eva
Okazaki, Shintaro
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
9
Ghose, Anindya
9
Jansen, Bernard J.
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Ko, Eunju
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Wilbur, Kenneth C.
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Goldmanis, Maris
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Sayedi, Amin
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7
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7
Rahman, Zillur
7
Rita, Paulo
7
Simonov, Andrey
7
Yang, Yanwu
7
Karjaluoto, Heikki
6
Khan, Imran
6
Pal, Pallavi
6
Pauwels, Koen
6
Theobald, Elke
6
Vashisht, Devika
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Ahuja, Vandana
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Bilro, Ricardo Godinho
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Du, Rex Yuxing
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Dwivedi, Yogesh Kumar
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
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1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
3
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
4
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
5
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
6
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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