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~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
~subject:"Mobiltelefon"
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Markenführung
Mobiltelefon
Internet marketing
22
Online-Marketing
22
Social Web
6
Social web
6
Advertising
4
Advertising effects
4
Mobile Business
4
Mobile business
4
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4
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4
Werbewirkung
4
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4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
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Mobile Marketing
3
Mobile communications
3
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3
Mobilkommunikation
3
Relationship marketing
3
Brand management
2
Confidence
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Data protection
2
Datenschutz
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Japan
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Mobile Anwendung
2
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Mobile phone
2
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Social media
2
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Gerstmeier, Eva
Okazaki, Shintaro
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
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Hajli, Nick
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Hollebeek, Linda D.
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Karjaluoto, Heikki
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Kreutzer, Ralf T.
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Kunkel, Thilo
5
Michaelidou, Nina
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Nusair, Khaldoon
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Okumus, Fevzi
5
Ozuem, Wilson
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Fatma, Mobin
4
Gensler, Sonja
4
Ghose, Anindya
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Gupta, Sunil
4
Guzman, Francisco
4
Harrigan, Paul
4
Ibrahim, Blend
4
Kim, Hye-yŏng
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Kumar, Vikas
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business research : JBR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
3
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
4
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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