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~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
~subject:"Ubiquity"
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Markenführung
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Internet marketing
22
Online-Marketing
22
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6
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4
Advertising effects
4
Mobile Business
4
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4
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Gerstmeier, Eva
Okazaki, Shintaro
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
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Theobald, Elke
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Bilro, Ricardo Godinho
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Electronic markets : the international journal on networked business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
3
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
4
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
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