//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Internet marketing
13
Online-Marketing
13
Social Web
5
Social web
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Advertising
2
Brand management
2
Confidence
2
Mobile communications
2
Mobilkommunikation
2
Social media
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Advertising effects
1
Advertising industry
1
Bank marketing
1
Bankmarketing
1
Bergbau
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Broadcast media
1
Compulsive behaviors
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsobility
1
Customer integration
1
Data protection
1
Datenschutz
1
Deregulation
1
Deregulierung
1
Deutschland
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gerstmeier, Eva
Okazaki, Shintaro
Ko, Eunju
9
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Vashisht, Devika
6
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Sreejesh, S.
5
Ahuja, Vandana
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Hajli, Nick
4
Hollebeek, Linda D.
4
Ibrahim, Blend
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Morgan-Thomas, Anna
4
Romaniuk, Jenni
4
Rowley, Jennifer
4
Sashittal, Hemant Chaitanya
4
Schivinski, Bruno
4
Veloutsou, Cleopatra
4
Wong, Amy
4
Zeqiri, Jusuf
4
Aslam, Wajeeha
3
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->