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~person:"Geuens, Maggie"
~person:"Gordon, Brett R."
~source:"econis"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"Werbebotschaft"
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Geuens, Maggie
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Advertising competition in presidential elections
Gordon, Brett R.
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Hartmann, Wesley R.
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2013
Persistent link: https://www.econbiz.de/10010211853
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
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Pelsmacker, Patrick de
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Faseur, Tine
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2010
Persistent link: https://www.econbiz.de/10003977016
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