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~person:"Ghauri, Pervez N."
~person:"Homburg, Christian"
~person:"Keegan, Warren J."
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Multinationales Unternehmen
USA
International marketing
41
Internationales Marketing
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9
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9
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9
International market entry
4
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12
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Ghauri, Pervez N.
Homburg, Christian
Keegan, Warren J.
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Jain, Subhash C.
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Fuchs, Manfred
4
Griffith, David A.
4
Jansson, Hans
4
Javalgi, Rajshekhar G.
4
Kraus, Sascha
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aggarwal, Praveen
3
Aksoy, Lerzan
3
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
(Prentice-Hall international series in management)
1
Entrepreneurship in international marketing
1
Gabler Edition Wissenschaft
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of world business : JWB
1
Prentice-Hall international series in management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The Prentice Hall international series in marketing
1
The Prentice Hall series in marketing
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
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ECONIS (ZBW)
17
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
6
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
7
Die Autonomie von Landesorganisationen bei der Marktbearbeitung : Determinanten, Auswirkungen und State of Practice
Ehemann, Petra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543266
Saved in:
8
Internationale Marktbearbeitung und internationale Unternehmensführung: 12 Thesen
Homburg, Christian
;
Jensen, Ove
- In:
Unternehmenserfolg im internationalen Wettbewerb : …
,
(pp. 33-66)
.
2005
Persistent link: https://www.econbiz.de/10002812108
Saved in:
9
Internationale Marktbearbeitung und internationale Unternehmensführung : zwölf Thesen
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430123
Saved in:
10
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
Saved in:
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