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~person:"Ghauri, Pervez N."
~person:"Kaynak, Erdener"
~person:"Meffert, Heribert"
~subject:"Transnational corporation"
~type_genre:"Aufsatz in Zeitschrift"
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Ghauri, Pervez N.
Kaynak, Erdener
Meffert, Heribert
Leonidou, Leonidas C.
5
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4
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3
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Journal of euromarketing
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Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
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2
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
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