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~person:"Ghauri, Pervez N."
~person:"Lew, Yong Kyu"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
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International marketing
20
Internationales Marketing
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4
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4
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3
Emerging economies
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Multinationales Unternehmen
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Ghauri, Pervez N.
Lew, Yong Kyu
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Magnusson, Peter
3
Papadopoulos, Nicolas G.
3
Sander, Matthias
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Sichtmann, Christina
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Steenkamp, Jan-Benedict E. M.
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Torelli, Carlos J.
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Aashish, Kumar
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Alden, Dana
2
Cavusgil, S. Tamer
2
Costa, Patrício
2
Coulter, Robin A.
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Dahm, Markus H.
2
De Mattos, Claudio
2
Erkmen, Ezgi
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Halkias, Georgios
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Hancer, Murat
2
Lencastre, Paulo de
2
Llonch-Andreu, Joan
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Machado, Joana César
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Punyatoya, Plavini
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Raman, Prashant
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Ray, Keshab
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Strizhakova, Yuliya
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Asia Pacific business review
1
International business strategy : theory and practice
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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1
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
2
The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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