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~person:"Ghauri, Pervez N."
~person:"Medlin, Christopher John"
~subject:"France"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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Ghauri, Pervez N.
Medlin, Christopher John
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Trabold, Harald
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Aurifeille, Jacques-Marie
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Magnusson, Peter
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Westjohn, Stanford A.
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Bruno, Pascal
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Colot, Olivier
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Globalization : partnerships, modernization and future perspectives
1
Globalization and partnerships : features of business alliances and international cooperation
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
6
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1
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
3
Consumer segmentation for globalising firms
Aurifeille, Jacques-Marie
;
Medlin, Christopher John
; …
- In:
Globalization : partnerships, modernization and future …
,
(pp. 117-125)
.
2012
Persistent link: https://www.econbiz.de/10009680649
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
6
Consumer segmentation for globalising firms
Aurifeille, Jacques-Marie
- In:
Globalization and partnerships : features of business …
,
(pp. 193 - 201)
.
2007
Persistent link: https://www.econbiz.de/10014546652
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