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~person:"Ghauri, Pervez N."
~person:"Meffert, Heribert"
~person:"Zentes, Joachim"
~subject:"USA"
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International marketing
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Internationales Marketing
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Ghauri, Pervez N.
Meffert, Heribert
Zentes, Joachim
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
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Keegan, Warren J.
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Cannon, Joseph P.
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Jain, Subhash C.
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Kotabe, Masaaki
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McCarthy, Edmund Jerome
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Moffett, Michael H.
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Perreault, William D.
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Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
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Di Benedetto, C. Anthony
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Magnusson, Peter
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McCulloch, Wendell H.
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McNett, Jeanne M.
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Mueller, Barbara
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Radebaugh, Lee H.
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Root, Franklin R.
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Stolle, Wulf
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Dimofte, Claudiu V.
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Ferro, Esteban
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Frantz, Paul L.
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Grub, Phillip D.
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International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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