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~person:"Ghauri, Pervez N."
~person:"Sinkovics, Rudolf R."
~type_genre:"Aufsatz im Buch"
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Ghauri, Pervez N.
Sinkovics, Rudolf R.
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Anxieties and management responses in international business
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
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2
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
3
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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6
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
Saved in:
7
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
8
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
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