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~person:"Ghauri, Pervez N."
~person:"Sinkovics, Rudolf R."
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Search: subject_exact:"Globales Marketing"
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26
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Ghauri, Pervez N.
Sinkovics, Rudolf R.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
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Zou, Shaoming
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Craig, C. S.
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Fantapié Altobelli, Claudia
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Mooij, Marieke K. de
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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ECONIS (ZBW)
26
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21
The use of partial least squares path modeling in international marketing
Henseler, Jörg
;
Ringle, Christian M.
;
Sinkovics, Rudolf R.
- In:
New challenges to international marketing
,
(pp. 277-319)
.
2009
Persistent link: https://www.econbiz.de/10003850220
Saved in:
22
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
23
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
Saved in:
24
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
25
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
Saved in:
26
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
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