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~person:"Ghauri, Pervez N."
~person:"Van Gelder, Sicco"
~subject:"Foreign language"
~subject:"Markenartikel"
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Ghauri, Pervez N.
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Journal of marketing management : MM
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
3
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
-
pbk. ed.
Persistent link: https://www.econbiz.de/10013530559
Saved in:
4
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
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