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~person:"Ghauri, Pervez N."
~person:"Zentes, Joachim"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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International marketing in the fast changing world
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
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