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~person:"Ghauri, Pervez N."
~person:"Zentes, Joachim"
~subject:"Multinationales Unternehmen"
~subject:"Theory"
~subject:"USA"
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Multinationales Unternehmen
Theory
USA
International marketing
36
Internationales Marketing
36
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12
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7
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7
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7
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German
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Ghauri, Pervez N.
Zentes, Joachim
Czinkota, Michael R.
15
Kotabe, Masaaki
13
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Sander, Matthias
11
Daniels, John Day
9
Keegan, Warren J.
8
Meissner, Hans Günther
8
Radebaugh, Lee H.
8
Swoboda, Bernhard
8
Ball, Donald A.
7
Fantapié Altobelli, Claudia
7
Jain, Subhash C.
7
Johansson, Johny K.
7
Leonidou, Leonidas C.
7
Meffert, Heribert
7
Minor, Michael
7
Berndt, Ralph
6
Buckley, Peter J.
6
Head, Keith
6
Helsen, Kristiaan
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Müller, Stefan
6
Samiee, Saeed
6
Schramm-Klein, Hanna
6
Sullivan, Daniel P.
6
Backhaus, Klaus
5
Büschken, Joachim
5
Geringer, John Michael
5
Quelch, John A.
5
Schuh, Arnold
5
Voeth, Markus
5
Yip, George S.
5
Alon, Ilan
4
Bello, Daniel C.
4
Bolz, Joachim
4
Brouthers, Lance Eliot
4
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Gabler-Lehrbuch
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Entrepreneurship in international marketing
1
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International business strategy : theory and practice
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Internationales Management : Forschung, Lehre, Praxis
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ECONIS (ZBW)
18
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
6
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
Saved in:
7
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
Saved in:
10
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2006
Persistent link: https://www.econbiz.de/10003233094
Saved in:
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