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~person:"Ghauri, Pervez N."
~subject:"Corporate social responsibility"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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Corporate social responsibility
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International marketing
17
Internationales Marketing
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3
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Ghauri, Pervez N.
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Schlegelmilch, Bodo B.
5
Coulter, Robin A.
3
Magnusson, Peter
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Papadopoulos, Nicolas G.
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Sander, Matthias
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Sichtmann, Christina
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Steenkamp, Jan-Benedict E. M.
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Strizhakova, Yuliya
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Torelli, Carlos J.
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Torres, Anna
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Aashish, Kumar
2
Alden, Dana
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Cavusgil, S. Tamer
2
Costa, Patrício
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Dahm, Markus H.
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De Mattos, Claudio
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Erkmen, Ezgi
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Halkias, Georgios
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Hancer, Murat
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Katsikeas, Constantine S.
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Lencastre, Paulo de
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Oh, Chang Hoon
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Punyatoya, Plavini
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Raman, Prashant
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Ray, Keshab
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Salciuviene, Laura
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International marketing review
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International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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1
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
2
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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