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~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~subject:"United States"
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Markenartikel
Strategische Allianz
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International marketing
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Internationales Marketing
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Multinationales Unternehmen
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Ghauri, Pervez N.
Czinkota, Michael R.
12
Ronkainen, Ilkka A.
12
Diamantopoulos, Adamantios
9
Cavusgil, S. Tamer
7
Johansson, Johny K.
6
Minor, Michael
6
Westjohn, Stanford A.
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Ball, Donald A.
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Davvetas, Vasileios
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Geringer, John Michael
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Keegan, Warren J.
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Magnusson, Peter
5
Bello, Daniel C.
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Cannon, Joseph P.
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Jain, Subhash C.
4
Kotabe, Masaaki
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McCarthy, Edmund Jerome
4
Perreault, William D.
4
Schlegelmilch, Bodo B.
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Zdravkovic, Srdan
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Bell, Sandra
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Coulter, Robin A.
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Daniels, John Day
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Di Benedetto, C. Anthony
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Kumar, V.
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Lew, Yong Kyu
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McNett, Jeanne M.
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Mueller, Barbara
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Papadopoulos, Nicolas G.
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Root, Franklin R.
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Sander, Matthias
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Sichtmann, Christina
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Steenkamp, Jan-Benedict E. M.
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Stolle, Wulf
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International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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