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~person:"Ghauri, Pervez N."
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Multinationales Unternehmen
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International marketing
17
Internationales Marketing
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Ghauri, Pervez N.
Cavusgil, S. Tamer
14
Czinkota, Michael R.
14
Kotabe, Masaaki
13
Ronkainen, Ilkka A.
13
Fantapié Altobelli, Claudia
12
Sander, Matthias
12
Zentes, Joachim
12
Berndt, Ralph
11
Daniels, John Day
9
Jain, Subhash C.
9
Keegan, Warren J.
9
Meissner, Hans Günther
9
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8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Swoboda, Bernhard
8
Ball, Donald A.
7
Douglas, Susan P.
7
Helsen, Kristiaan
7
McCarthy, Edmund Jerome
7
Meffert, Heribert
7
Perreault, William D.
7
Quelch, John A.
7
Samiee, Saeed
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Shoham, Aviv
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Boso, Nathaniel
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Doole, Isobel
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Lowe, Robin
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Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
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ECONIS (ZBW)
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
8
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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