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~person:"Ghironi, Fabio"
~person:"Pepels, Werner"
~person:"Tolonen, Arto"
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Search: subject_exact:"Produktportfolio"
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Product management
30
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30
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8
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7
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6
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product portfolio management
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Ghironi, Fabio
Pepels, Werner
Tolonen, Arto
Herrmann, Andreas
24
Huber, Frank
20
Melitz, Marc J.
15
Bernard, Andrew B.
14
Harkonen, Janne
12
Mayer, Thierry
12
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10
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9
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9
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7
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7
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7
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7
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6
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6
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6
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6
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6
Rubik, Frieder
6
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5
Eckel, Carsten
5
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5
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5
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5
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5
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5
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4
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
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2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
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ECONIS (ZBW)
30
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1
Handbuch Product Ownership : Techniken und Instrumente im ganzheitlichen Produktmarketing
Pepels, Werner
-
2024
-
8., komplett überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10014636615
Saved in:
2
Product portfolio management strategic targets and kpis over life-cycle : a case study in telecommunications business
Mustonen, Erno
;
Seppänen, Jonne
;
Tolonen, Arto
; …
- In:
Managing global transitions : international research journal
18
(
2020
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10012612977
Saved in:
3
Product and supply chain related data, processes and information systems for product portfolio management
Hannila, Hannu
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of product lifecycle management : …
12
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012254635
Saved in:
4
Einführung in die Produktpolitik im Marketing
Pepels, Werner
-
2019
Persistent link: https://www.econbiz.de/10012058606
Saved in:
5
Defining one product data for a product
Silvola, Risto
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 489-520
Persistent link: https://www.econbiz.de/10012059450
Saved in:
6
Modelling of construction products and services for effective productisation
Harkonen, Janne
;
Tolonen, Arto
;
Haapasalo, Harri
- In:
Management
13
(
2018
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012133940
Saved in:
7
Strategic alignment of product portfolio and supplier management
Verrollot, Jordan
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of management & enterprise …
16
(
2017
)
4
,
pp. 337-364
Persistent link: https://www.econbiz.de/10011859099
Saved in:
8
Grundprinzipien des Produktmarketings : 20 Bausteine zum professionellen Management von Produkten und Programmen
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011720522
Saved in:
9
Produktmanagement : A. Neue Produkte am Markt einführen, B. Marken erfolgreich managen, C. Produktprogramme planen und kontrollieren, D. Strukturen und Prozesse implementieren
Pepels, Werner
-
2016
-
7. Auflage
Persistent link: https://www.econbiz.de/10011507291
Saved in:
10
Product portfolio management : targets and key performance indicators for product portfolio renewal over life cycle
Tolonen, Arto
;
Shahmarichatghieh, Marzieh
;
Harkonen, Janne
- In:
International journal of production economics
170
(
2015
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011421995
Saved in:
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