Herstatt, Cornelius (ed.); Tiwari, Rajnish (ed.) - 2017
. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are … work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions …Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the …