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~person:"Ghose, Anindya"
~person:"Haucap, Justus"
~person:"Richter, Knut"
~subject:"Mobile marketing"
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Mobile marketing
Mobile communications
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Mobilkommunikation
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Consumer behaviour
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Wettbewerb
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Theorie
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Ghose, Anindya
Haucap, Justus
Richter, Knut
Bauer, Hans H.
7
Karjaluoto, Heikki
5
Luo, Xueming
5
Shankar, Venkatesh
5
Bart, Yakov
4
Heinemann, Gerrit
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Leppäniemi, Matti
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Neumann, Marcus M.
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Okazaki, Shintaro
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Reichardt, Tina
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Spann, Martin
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Telli Yamamoto, Gonca
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3
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Cui, Xuebin
3
Fang, Zheng
3
Giaglis, George M.
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Rafieian, Omid
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Salo, Jari
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Scornavacca, Eusebio
3
Stephen, Andrew T.
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Yoganarasimhan, Hema
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Zubcsek, Peter Pal
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Amirkhanpour, Monaliz
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Arnita, Devi
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Bernritter, Stefan F.
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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