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~person:"Ghose, Anindya"
~person:"Kreutzer, Ralf T."
~subject:"Mobiltelefon"
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Search: subject_exact:"Social media marketing"
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Mobiltelefon
Internet marketing
56
Online-Marketing
56
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
13
Social web
13
Advertising effects
11
Search engine
11
Suchmaschine
11
Werbewirkung
11
Electronic Commerce
10
Erfolgsfaktor
9
Success factor
9
Advertising
7
Werbung
7
E-commerce
6
Online retailing
6
Online-Handel
6
Brand management
5
Internet
5
Markenführung
5
Bayes-Statistik
4
Bayesian inference
4
Markenpolitik
4
Marketing
4
Mobile communications
4
Mobile phone
4
Mobilkommunikation
4
Social Media
4
Softwareplattform
4
World Wide Web 2.0
4
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile marketing
3
Website
3
B-to-B-Marketing
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Beziehungsmarketing
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Business-to-Business-Marketing
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Ghose, Anindya
Kreutzer, Ralf T.
Varnali, Kaan
3
Andrews, Michelle
2
Broeckelmann, Philipp
2
Drossos, Dimitris A.
2
Eslinger, Tom
2
Fang, Zheng
2
Giaglis, George M.
2
Gupta, Sunil
2
Han, Sang Pil
2
Lekakos, George
2
Luo, Xueming
2
Okazaki, Shintaro
2
Prein, Jan
2
Quente, Christopher
2
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2
Spann, Martin
2
Zubcsek, Peter Pal
2
Al Khasawneh, Mohammad Hamdi
1
Anuvareepong, Sakuna
1
Aramendia-Muneta, Maria Elena
1
Ardley, Barry
1
Ashaduzzaman, Md.
1
Atadil, Hilmi A.
1
Axcell, Shana
1
Aydin, Zeynep
1
Aydın, Gökhan
1
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1
Azemi, Yllka
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
3
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
4
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
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