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~person:"Ghose, Anindya"
~person:"Kreutzer, Ralf T."
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Search: subject_exact:"Social media marketing"
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Internet marketing
19
Online-Marketing
19
Consumer behaviour
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Ghose, Anindya
Kreutzer, Ralf T.
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Skiera, Bernd
22
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Harrigan, Paul
15
Wilbur, Kenneth C.
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Bigné Alcañiz, J. Enrique
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Karjaluoto, Heikki
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Ko, Eunju
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Okazaki, Shintaro
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Pelsmacker, Patrick de
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13
Filieri, Raffaele
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
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Ahuja, Vandana
12
Grewal, Dhruv
12
Kumar, Vikas
12
Malthouse, Edward C.
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Michaelidou, Nina
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Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Wirtz, Bernd W.
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Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Reijmersdal, Eva A. van
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Hauser, John R.
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Information systems research : ISR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Journal of management information systems : JMIS
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Influencer-Marketing
Kreutzer, Ralf T.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
51
(
2022
)
1
,
pp. 47-50
Persistent link: https://www.econbiz.de/10012804346
Saved in:
2
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
3
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
4
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
5
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
7
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
8
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
Saved in:
9
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
10
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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