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~person:"Ghose, Anindya"
~subject:"Consumer behaviour"
~subject:"Social Web"
~type_genre:"Article in journal"
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Consumer behaviour
Social Web
Internet marketing
13
Online-Marketing
13
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8
Advertising effects
5
Search engine
5
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5
Werbewirkung
5
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4
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hierarchical Bayesian methods
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Ghose, Anindya
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
18
Rita, Paulo
15
Filieri, Raffaele
13
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Bigné Alcañiz, J. Enrique
12
Ko, Eunju
12
Grewal, Dhruv
10
Okumus, Fevzi
10
Akram, Umair
9
Bilgihan, Anil
9
Fogel, Joshua
9
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9
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9
Karjaluoto, Heikki
9
Kumar, Vikas
9
Michaelidou, Nina
9
Pauwels, Koen
9
Rahman, Zillur
9
Schweidel, David A.
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Vrontis, Demetris
9
Wirtz, Bernd W.
9
Wu, Luorong
9
Dens, Nathalie
8
Hollebeek, Linda D.
8
Kim, Woo Gon
8
Milne, George R.
8
Moro, Sérgio
8
Noort, Guda van
8
Phua, Joe
8
Quach, Sara
8
Schivinski, Bruno
8
Sreejesh, S.
8
Tan, Yong
8
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Information systems research : ISR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of management information systems : JMIS
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
2
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
3
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
4
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
5
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
6
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
Saved in:
7
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
8
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
9
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
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