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~person:"Ghoshal, Sumantra"
~person:"Kraus, Sascha"
~subject:"Internationales Marketing"
~type_genre:"Collection of articles of several authors"
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Internationales Marketing
Multinationales Unternehmen
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Transnational corporation
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Organisationstheorie
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Ghoshal, Sumantra
Kraus, Sascha
Zentes, Joachim
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Strategic management journal
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Global strategy
Bartlett, Christopher A.
(
contributor
); …
- In:
Strategic management journal
12
(
1991
)
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