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~person:"Giacomantonio, Mauro"
~person:"Sivakumaran, Bharadhwaj"
~subject:"Perceived manipulative intent"
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Perceived manipulative intent
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European journal of marketing : EJM
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The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
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