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~person:"Gierl, Heribert"
~person:"Hinz, Thomas"
~person:"Palazon, Mariola"
~subject:"Advertising"
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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